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Rebels Get Adidas; Frost Exits Nike; Wieden Rejigs
NEW YORK–There were major shifts among the players competing in the mounting arch rivalry between Adidas and Nike last week.
Adidas tapped Amsterdam-based 180, the new agency being formed by renegade Wieden & Kennedy staffers, for still-to-be-determined global branding assignments. In addition, Carat was named Adidas’ media buying agency in Europe, replacing Initiative Media, Paris. Leagas Delaney, Adidas’ agency of six years, continues as the company’s lead shop and media buying resource in the U.K.
At Adidas, the mandate for 180 is larger than originally thought.
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