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The testosterone-driven National Football League is sporting pink ribbons.
Bowing to its 68 million female fans and the effect on all of breast cancer, the NFL has pledged time to air public service announcements supporting the Dallas-based Susan G. Koman Breast Cancer Foundation’s Race for the Cure series.
The NFL will initially air two PSAs created for the foundation by Cronin & Co. in Glastonbury, Conn.
The shop produced the 30-second spots after completing a short film that the foundation will use to attract corporate sponsors and volunteers.
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