Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Michael McCarthy and Judy Warner
NEW YORK–Foot Locker, the nation’s leading sports shoe store chain, will talk to about a dozen agencies as part of a ‘resource assessment’ of its estimated $40 million ad account, currently handled by Bates Worldwide in New York.
Jack Aneser, senior vice president of marketing for Woolworth Corp.’s Athletic Group, which includes the Foot Locker, Lady Foot Locker, Kids Foot Locker and Champs retail chains, said last week that he has met with about six agencies and plans to meet with another five.
Aneser, a 38-year Woolworth veteran, said the talks are part of a ‘resource assessment,’ which the client ‘periodically’ performs in various areas of its business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in