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Blazing Paradigm to Serve Up a National Campaign
SAN FRANCISCO–Blazing Paradigm will relaunch Food.com’s Web site (formerly Cybermeals) with a national branding campaign this spring that will include broadcast, print and interactive executions.
The San Francisco agency was awarded the $3-5 million account last week without a review. Agency principal Sam Pond said Food.com executives became interested in Blazing Paradigm after seeing the agency’s branding efforts for outdoor apparel and equipment company The North Face, San Leandro, Calif.
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