Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Jack in the Box may be the first fast-food chain to tackle teenage sexual identity angst in a TV commercial.
But it is, of course, done tongue-in-cheek.
The 30-second spot is the latest in the long-running campaign from Kowloon Wholesale Seafood Co. It’s shot in a mock documentary style, and opens with the Ping-Pong headed CEO/
spokesman Jack rapping with a group of teens.
A girl asks, “Jack, how do you know if you’re a lesbian?” He initially appears surprised, but in his trademark smooth style, quickly shifts the discussion to his favorite passion: Jack in the Box food.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in