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BOSTON Amid an epidemic of childhood obesity and mounting negative press, marketers today said they have significantly strengthened their efforts to self-regulate food and beverage ads targeting kids under age 12.
The Council of Better Business Bureaus and the National Advertising Review Council have established the Children’s Food and Beverage Advertising Initiative, a voluntary program with 10 major companies as charter members.
The initiative is designed to shift the focus of advertising messages to children and encourage healthier dietary choices and healthy lifestyles.
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