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PGC Advertising in Dallas has launched the first new television campaign in two years for client Bryan Foods with three commercials airing on a spot basis in 24 Southern U.S. markets.
The ads tout Bryan hot dogs and lunch meats as well as a new line of ready-to-heat meals called Family Dinner Pies produced by the West Point, Miss.-based subsidiary of Sara Lee.
Billing figures for the campaign were unavailable. Bryan spent $2.9 million in major media during 1996, according to Competitive Media Reporting.
“They are vignette-driven spots, where the concept is food, family and fun,” said PGC Advertising principal and executive creative director David Allen.
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