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Subway places pitchman Jared Fogle in the role of an advocate against childhood obesity in a new, $20 million TV campaign breaking later this month. The effort, the last from Publicis’ Fallon Minneapolis, features three kids who increased their physical activity and improved their eating habits. The spots show the children playing, running and swimming, with Fogle appearing at the end. Fallon and Subway parted ways on the $220 million account in May.
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