Fogarty, Lois Eye Split

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Staff, Accounts Are Abandoning Chicago
CHICAGO–Fogarty Klein & Partners is looking to split from financially troubled Lois USA amid speculation the shop’s Chicago office will be closed and that Corona beer is in play.
“Basically, it’s one of those situations that’s kind of evolving every day,” said Bill Fogarty, a principal at the Houston agency. “We’re considering several alternatives having to do with a separation.” Lois officials, including Lois USA president Ted Veru, could not be reached.
Sources said Lois was, in some cases, months behind on media payments and that Chicago executives were shopping their services and some key clients.
The agency’s plum account, formerly at the short-lived Fogarty Klein & Partners 312 in Chicago, is Barton Beer, distributor of Corona beer in 25 Western states.






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