Focus, Prevue Raise a 'Ruckus'

The Focus Agency here this week kicks off its first creative effort for the Prevue Channel since landing the cable TV ad account last year.
The campaign supports an overhauled look for the on-screen programming guide debuting Feb. 23. The effort includes three spots airing on Nickelodeon, Comedy Central and other cable stations nationally.
One 30-second execution opens with a detective entering a young couple’s apartment–an apparent crime scene–to survey some unseen damage. The camera jerks over to reveal an old television set that blew up after trying to tune in the revamped channel.