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ATLANTA Fletcher Martin Ewing said it has added the National Black Arts Festival to its client list. New work breaking in June will promote the festival and celebrate the artistic contributions of poet/author W.E.B. DuBois.
The Atlanta-based Maxcomm agency will team with crosstown public relations firm Edelman to produce a diversity campaign, said Andrew Spire, head of account planning at FME. Efforts for the primarily pro bono client will include print, television and radio executions that will create awareness of the festival and African American culture, he said.
“We
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