flying high

“Kick-ass taste” is the headline for a new print ad from Jager Di Paola Kemp Design for Sobe’s Adrenaline Rush beverage. The drink’s tagline is “Get it up, keep it up.”

The ad, tinted a reddish-orange, shows a snowboarder flying high in the air. Copy reads, “We’ll see you at the only snowboard contest that matters.”

The print execution touts the brand’s sponsorship of the 20th annual U.S. Open Snowboarding Championships at the Stratton Mountain Resort in Vermont in mid-March.

The ad “allows us to make a statement about who we are and what we support,” said Mike Joyce, advertising and promotion director at Sobe, Norwalk ,Conn.