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on the fly

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Judging from his new book, it seems Archie Boston has no qualms about making people a little uncomfortable.

His self-published tome, Fly in the Butter milk: Memoirs of an African American in Advertising, Design & Design Education, is a no-holds-barred, no-punches-pulled account of his life as an adman.

He recounts awkward moments with white colleagues, unruly drunks at award ceremonies and, of course, clients. He also shows his portfolio, which he describes as "Old School Kick-Ass." Among the ads are self-promotional mailings showing him dressed as a Ku Klux Klan member and bare-chested with a "For sale" sign draped around his neck. There is also a Christmas card that reads, "I'm dreaming of a black Christmas, white is too boring."

Although the title refers to the way blacks stand out in the predom inately white ad business, Boston says the book is really about "celebrating the things I've accom plished." He adds that part of the proceeds will go to a scholarship fund in his name. For info, contact aboston@csulb.edu.