Flower Power

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To create a buzz for Philadelphia’s 170th annual flower show–the largest such indoor event in the world–Tierney & Partners got down to basics.
A print ad (shown here) for the Greater Philadelphia Tourism and Marketing Corp. shows a bee zooming over a curvy road with a sign in the distance reading, “Philadelphia Next Exit.” Copy says: “Follow your instincts Give us a buzz.”
A corresponding TV spot for the Pennsylvania Horticultural Society features a plastic flower that dances to lounge music.

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