ATLANTA Yesawich, Pepperdine, Brown & Russell has been hired by Le Reve to handle its advertising and public relations, the agency said.
The Orlando, Fla., shop will develop a travel trade marketing program for the newest Wynn Resorts' hotel and casino. Le Reve will be located on the Las Vegas strip between the Convention Center and the Sands Expo. The complex will open in April 2005 and employ more 8,000, the agency said.
YPB&R also is teaming with Colorado Springs, Colo.-based Praco Public Relations and Advertising Co. and Ideas at Disney MGM Studios in Orlando. The three companies will work collectively on Praco's Colorado Tourism account.
Praco has retained the $9 million dollar advertising and public relations account for a second three-year contract, sources said. In addition to national and regional print ads, the shop said it will expand its campaign to include television, radio, out-of-home and regional print in Colorado's top feeder markets. The new work launches in May.