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If staff members of Cramer-Krasselt in Orlando, Fla., are not big-time movie buffs, they better learn to love motion pictures in a hurry.
The agency has been awarded the advertising account of Universal Complex, a Loew’s Theater in the Universal CityWalk entertainment district at Universal Studios Escape, also located in Orlando.
Billings for the account are estimated at $1 million.
The agency will be handling both media buying and placement. Cramer-Krasselt will also be responsible for the client’s public relations needs.
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