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State Says Anti-Tobacco’s Initial Invitation Was Not Up to Snuff
ATLANTA–Less than a month after the Florida Department of Health reassigned its $30 million anti-tobacco account to Crispin Porter & Bogusky, the state agency has decided to scrap its decision and restart the review process.
“We’ve decided to do a request for proposal because the initial ITN [invitation to negotiate] had some technical flaws that questioned its fairness,” said Frank Penela, FDH director of communications and program marketing.
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