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2 Site Visits Will Replace Pitch Formalities
ATLANTA–The fresh business unit of the Florida Department of Citrus has decided on two finalists in its mandated advertising account re-view, according to sources.
The agencies in contention are 12-year incumbent Fry/Hammond/Barr in Orlando, Fla., and Courtney & Watson of Miami.
The current budget is $10 million.
The account is separate from the work done by The Richards Group in Dallas. That agency is responsible for the overall branding portion of the client’s advertising.
The account went into review last month.
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