Florida Agency Changes Name

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One of the Southeast’s largest independent shops, The William Cook Agency in Jacksonville, Fla., last week said it was changing its name.
The $90 million-plus agency will now be called Cook Marketing Communications. The official changeover took place last week.
“Ever since Bill Cook founded the company, we’ve held firm to two major principles,” said agency president Lura Benton. “Provide our clients with superior service and continually evolve and find new and better ways of doing business.

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