Flooring Retailer Shifts $20 Mil. Biz

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In January 2003, Carpet One enlisted Doner to help create a national brand identity. Eighteen months later, the flooring retailer has shifted to a regional strategy and hired a new shop to execute it.

The Manchester, N.H., client awarded its estimated $20 million account to Ten United’s Pittsburgh office after a review of undisclosed contenders. The client was impressed with the independent shop’s ability to work with local field markets, much as it does for Perkin’s restaurants.

“They have the ability to work with a [single operator] and with a group of stores,” said Dean Marcarelli, Carpet One’s co-COO.



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