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Maxxcom agency Fletcher Martin Ewing has acquired McCool Communications.
The deal between the Atlanta shops takes effect this week, when McCool’s 13 employees move into FME’s downtown facility. The combined staff will total 84.
Maxxcom, a division of Toronto-based MDC Communications, provided financial support to FME, which bought 100 percent of McCool with an earn- out contingent based upon performance. Maxxcom’s goal is to buy midsized shops in targeted cities, then allow those agencies to “tuck in” smaller ad operations.
“This is a great example of what involvement with Maxxcom will allow us to do,” said FME president and CEO Andy Fletcher, who sold 70 percent of his shop to the Canadian network in 1999 for $2.3
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