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Hill, Holliday, Connors, Cosmopulos employs a documentary style to focus on small-business owners’ aspirations in new spots for FleetBoston Financial, part of the shop’s ongoing effort to place a more human face on the banking concern.
The work breaks this week. One 30-second spot takes viewers inside Boston’s Dancing Deer all-natural bakery, which bakes only specially ordered goods. Dancing Deer president Trish Karter says, “We don’t know until noon today what’s going out the door tomorrow.”
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