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Becomes an Official Sponsor of Pro Baseball
BOSTON–In a deal similar to the one inked earlier this year by John Hancock Financial Services, Fleet Financial Group last week announced it has become the official bank sponsor of Major League Baseball.
As part of its three-year deal, Fleet is the official bank sponsor of MLB while Hancock, which has a one-year deal, is this season’s financial services sponsor. Both companies can use game footage as well as the MLB, All-Star and World Series emblems in promotional materials.
Both contracts were negotiated by Boston-based Woolf Associates, the independent sports and entertainment marketing agency formerly owned by Arnold Communications in Boston.
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