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Some New York City taxi passengers will be greeted this holiday season by fleece-lined back seats, courtesy of Old Navy.
The San Francisco-based clothing marketer has teamed up with Medallion Financial Corp.’s taxi-media division to outfit the passenger seats of 400 yellow cabs with bright red Performance Fleece fabric emblazoned with the Old Navy logo. The two-week effort began last Tuesday.
“You’re so used to getting grey vinyl when you ride in a cab,” said Jonathan Finn, director of public relations for Old Navy.
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