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Famous Furball Fuels Speculation About Rescuing Ailing Levi’s
NEW YORK–Flat Eric, the Levi’s Sta-Prest mascot that took Europe by storm last year in TV spots and a music video, appeared at the
International Toy Fair here this month, raising speculation that the fur doll will be used to bolster the sagging fortunes of Levi’s stateside marketing plan.
San Francisco agencies TBWA/Chiat/Day and FCB are the client’s U.S. roster shops. TBWA/C/D had created the popular Pets.com sock puppet, which some observers have suggested was inspired by Flat Eric.
New York toymaker Fun-4-All displayed a Flat Eric doll to potential toy buyers and played a 30-second Flat Eric Sta-Prest spot from Bartle Bogle Hegarty in London.
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