Fla. Acura Dealers, Miami Hurricanes Go to Izard & Leone


Miami's Izard & Leone Advertising Agency celebrated its two-year anniversary this month with a pair of account wins totaling $2 million.

Having signed Izard & Leone for a project in January, the Acura Dealers Association of South Florida's Dade and Broward Counties awarded the shop its entire $1.5 million account without a review.

The group of five Acura dealerships had been part of the South Florida Acura Dealers Association, which Beber Silverstein & Partners in Miami handled before that collective disbanded last year.

Izard & Leone also inked a one-year contract with the University of Miami Athletic Department following a review of undisclosed agencies. The ad account's estimated budget is $500,000. --Katy Eckmann

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