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With an emphasis on branding, Fogarty Klein & Partners has launched its first work for Captain D’s since landing the broadcast creative account in April.
The first wave of executions for the quick-serve seafood chain includes a 30-second television spot and 30- and 60-second radio commercials. The new ads began airing last week.
The campaign introduces a new themeline, “Captain D’s Please,” that arose from consumer research and aims to build brand recognition, according to the agency.
The introductory television spot features the theme set to music and showcases the chain’s Buffalo-style fish, chicken and shrimp dinners, priced from $3.49.
Supporting radio commercials also use the new jingle and promote meal specials.
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