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The Richards Group has won the estimated $1.5 million advertising account of White Lily Foods and Pioneer Flour Mills.
The Dallas agency’s rival for the business, Ogilvy & Mather in Atlanta, withdrew from the competition late in the review.
The food brands are owned by C.H. Guenther & Son, headquartered in San Antonio. White Lily products include a range of flour, corn meal, muffin and brownie mixes, while the Pioneer line comprises gravies and sauces.
“We kept the list [of contenders] pretty short,” said Kevin Janiga, vice president of consumer marketing at Guenther.
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