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NEW YORK — Four agencies have presented strategic concepts on a new brand from Bayer Corp. that helps diabetics test their glucose levels, the client confirmed. A fifth shop is expected to meet with Bayer next week. Billings are about $20 million.
Last week, four of the undisclosed contenders met with executives at Bayer’s diagnostics division in Tarrytown, N.Y. Among them: Doug Kuzyk, director of marketing for Bayer’s self-testing diabetes system, who confirmed the review.
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