Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO — Five agencies vying for Saturn’s $30-50 million Ion account made their final play for the business last week in a series of meetings sources described as a
no-nonsense affair.
The contenders are incumbent Publicis & Hal Riney, San Francisco; Goodby, Silverstein & Partners, San Francisco; McCann-Erickson, Troy, Mich., and New York; D’Arcy Masius Benton & Bowles, Troy and New York and Wieden + Kennedy, Portland. It is expected that the winner will inherit the entire $300 million Saturn account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in