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Fitzgerald Wins Benevolink

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Fitzgerald & Co. last week bested three other Atlanta shops to pick up Benevolink's $10 million account, sources said. The Interpublic Group agency was chosen by the micro-investment company over WPP Group's J. Walter Thompson, Grey Global's Grey and independent Match, all Atlanta. The client, also in Atlanta, was established last year. Grey had handled logo and initial strategic development.