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IPG’s Fitzgerald + Co. in Atlanta is backing a holiday promotion from Sony and Coca-Cola with TV, radio, outdoor and in-cinema ads, the clients said last week. Publicis’ Frankel in Chicago put together the bottle-cap sweepstakes, dubbed “Unwrap the experience,” which gives consumers a chance to win a Sony PlayStation 2 beginning Nov. 1. The effort, slated to launch in early January, includes direct and e-mail elements handled by Frankel. Spending was undisclosed.
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