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An integrated ap-proach enabled Fitzgerald + Co. to win the combined advertising account of power tool makers Porter-Cable and Delta Machinery, subsidiaries of Pentair Tool & Equipment Group.
The Atlanta-based IPG shop bested Blatt-ner/Brunner, Pittsburgh; Price/McNabb, Charlotte, N.C.; and SBC, Westerville, Ohio, in a review. Consultant Jeff Tritt with RCG in Cleveland oversaw the competition. Neither Porter-Cable incumbent Sossaman and Associates in Memphis, Tenn., nor Pittsburgh’s JBL, which handled the Delta account, participated.
Fitzgerald will provide advertising and branding strategies for both firms, which share distribution centers and headquarters in Jacksonville, Tenn.,
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