Fitzgerald in Ohio Utility Review

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Fitzgerald & Co. is up against six Midwestern agencies
for the advertising portion of the Public Utilities Commission of Ohio’s $33 million account.
The impending deregulation of the electric industry has prompted the state to issue a proposal request covering three areas: advertising, public relations and market research.
On Jan. 1, 2001, Ohio consumers will able to choose their electricity supplier. The supplier will generate the power, while residents’ current electric company will distribute it to homes through existing wires.
The $33 million budget covers a $16 million educational ad and public relations campaign, set to launch later this year.



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