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Within each weekend golfer lies the beast of a bad sport. Just as a best friend is about to putt, the inner demon within must distract him: “Yougotta hit this for the push.”
Exploiting golf-ers’ superficially polite competitiveness is the joke in Fitzgerald & Co.’s $2 million ad campaign for Srixon.
Breaking this week on The Golf Channel and Fox Sports Net, two 30-second television commercials will also air nationally on network tournaments. Print efforts in Golf Digest, Golf World and Sports Illustrated will begin in February.
Created by art director Hal Barber and copywriter Jason Aspes for the Atlanta shop, both spots focus on those moments when friends say one thing and mean another.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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