Fitzgerald, Georgia-Pacific Building Products Split

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After 15 years, Fitz-gerald + Co. and Georgia-Pacific Building Products Group have parted company.

“We had a long and mutually fruitful relationship and parted as great friends,” said Dave Fitzgerald, president and chief executive officer of the Atlanta agency.

“There have been so many changes in our business,” said Bob Ramont, director of marketing services for building products at the client. “Fitzgerald was our agency for building products, but with the activity in consumer tissue products, the requirements are now dramatically different.”

Georgia-Pacific recently ac-quired tissue paper manufacturer Fort James Corp.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in