Fitzgerald & Co. has won the consolidated media buying and planning business for all member units of Promina Health System, one of the largest medical care organizations in Georgia.
The Atlanta shop, creative agency on the $3.7 million account since 1994, will now assume all media duties for Promina's four operational components: Piedmont Health System, Dekalb Regional Health System, Gwinnett Health System and Southern Regional Health System. All are based in metropolitan Atlanta.
According to Promina representative Cheryl Iverson, three other Atlanta agencies which held portions of the four local accounts also vied for the assignment: Julie French & Associates, MRA and Ivory & Associates. --T.W. Sieber