Fitzgerald Adds LongHorn

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DALLAS Atlanta-based Rare Hospitality has hired Fitzgerald + Co. as creative agency for its flagship LongHorn Steakhouse restaurant chain after a review, the client said.

Fitzgerald’s first campaign will break in early 2007, according to the Atlanta agency.

LongHorn spent $15 million on advertising in 2005 and $10 million through the first nine months of 2006, per Nielsen Monitor-Plus. The client had recently worked with Havas’ McKinney in Durham, N.C.

With 266 restaurants in the central and Eastern U.S.,





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