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Speaking of startups, Museums Boston is celebrating its first anniversary.
According to the publication’s press materials, as ad budgets shrink, targeted marketing is on the rise.
And nowhere is that goal more evident than in the glossy pages of the just-published fourth issue.
Published by the Art Knowledge Corp., which also produces Museums New York, the slick quarterly magazine ends its first year awash in upscale advertisers.
The museum-going companion is sold on newsstands, in gift shops and is sent to subscribers.
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