First Urinetown, Now This?

Adweek’s Man About Town was careening around Chicago’s Gold Coast last week when he was caught short by a giant photo in a Diesel store window of a beau tiful (though frightening) woman. The pale, waxy mannequin/model (the same one as in the print ad shown here) struck M.A.T. as a cross between a terrify ingly realistic blow-up doll and a post-apocalyptic Liv Ullman. What sent him into a rage, however, was the command, in big type, to “Drink urine”—with an elegant crystal glass filled with yellow fluid perched on a podium below.