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First Union Corp. is looking to consolidate its direct marketing business, now split among more than a dozen shops, at one or two large direct marketing agencies, according to the client.
Pile and Co. here has been retained by the Charlotte, N.C., financial services company to develop a long list of contenders that will likely include New England, New York and Southeastern players as well as some of First Union’s incumbent agencies, sources said.
Pile and Co.
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