Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The city of Jackson, Tenn., has sold the naming rights for its minor-league baseball team’s new stadium to marketing powerhouse Procter & Gamble.
As a result of the deal, valued at $1 million, the West Tennessee Double Jaxx–the AA Chicago Cubs affiliate–will take to the field this spring in … Pringles Park.
A ballpark named for a snack food? It’s more inviting than some venue names, such as San Francisco’s 3Com Park, according to city administrator Ron Berry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in