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NEW YORK Internet ad revenue rose nearly 40 percent to $4.6 billion in the first half compared to the year-ago period, according to a report released today. For the second quarter, online ad revenue was $2.37 billion, up almost 43 percent from $1.66 billion during the same period of last year and 6 percent from $2.23 billion in the first quarter.
The figures are from the Interactive Advertising Bureau-sponsored Internet Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers.
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