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NEW YORK Paid political messages, combined with an increase in spending among traditional marketers such as Procter & Gamble, DaimlerChrysler and Nissan, helped boost advertising by 6.4 percent for the first half of the year, according to Nielsen Monitor-Plus, which is owned by Adweek Magazines parent VNU.
Ad spending was up across all 10 reported media, led by local magazines (up 12.7 percent), followed by cable TV (12.5), national newspapers (10), network TV (7.5), national magazines (6), network radio (5.5),
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