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NEW YORK Firefly has joined Chicago-based marketing communications group the San Jose Network, adding entertainment expertise and creative experience to its overall service offering.
Miami-based Firefly was launched in September.
San Jose Network’s executive director Tatiana Vieira said adding Firefly would help the network “create [strategies] that set new trends in the marketplace” in terms of linking brands and entertainment.
Firefly was spun off from Miami-based creative shop The Lab, by one of that company’s co-founders, Hector Prado.
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