BOSTON Bank of America, which last week confirmed talking to holding companies about its estimated $600 million marketing account, said Anne Finucane has been assigned expanded duties.
Finucane, 53, a corporate executive vice president and Northeast president at BofA who oversees its public policy decisions and charitable foundation, will now head up corporate communications functions, though she will not be part of the marketing department and her new title has not been determined, a bank representative said.
Finucane takes over some duties from Catherine Bessant, BofA's global marketing executive, and she continues to report to Steele Alphin.
She will also be "part of the decision-making process" in the review, the rep said. The rep did not elaborate, and Finucane did not return calls.
Finucane joined BofA following its $48 million acquisition of FleetBoston last year. She oversaw advertising at FleetBoston and worked with Interpublic Group's Hill, Holliday, Connors, Cosmopulos here, where she had previously been a senior manager.
BofA last week confirmed talking to Omnicom Group and WPP Group about its account, which is shared by 16 IPG agencies [Adweek Online, July 29].