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Mobile communications services company Sonera Zed U.S. has shifted its account from Moroch & Associates to Fort Franklin.
Known simply as Zed, the Finnish company maintains its U.S. headquarters in Boston. The firm provides mobile telephone users with a range of offerings such as weather reports, movie reviews and restaurant ratings.
Annual ad spending is estimated at $5 million.
Boston-based Fort Franklin will assume all creative chores previously handled by Moroch in Dallas. Moroch had worked with the client for about a year during its U.S.
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