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Athletic-wear retailer The Finish Line has selected Palo Alto, Calif.-based Responsys to manage and implement its online personalized, permission-based marketing program. Specifically, The Finish Line will use “Responsys Interact” to plan, execute, measure and optimize permission-based marketing activities. “With Responsys Interact, The Finish Line is reaping the high ROI benefits of implementing a solid one-to-one marketing program,” said Jim Lodestro, vp of sales at Responsys.
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