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A frustrated grim reaper is at the center of Crispin Porter + Bogusky’s first TV campaign for the Fine Living Channel.
Two spots breaking next week from CP+B in Venice, Calif., are aimed at building awareness and buzz for the Scripps Networks brand, said Robyn Miller, svp of marketing for the Los Angeles-based client. Spending was undisclosed.
The ads, tagged “Live like you mean it,” show a dejected reaper who is unable to capture his prey because they’re out living life.
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