Financial Health For The Sick | Adweek Financial Health For The Sick | Adweek
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Financial Health For The Sick

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Former Olympic diver and author Greg Louganis, who is openly gay, is a spokesperson in a new print advertising campaign for Viatical Benefits Foundation from G&L Group in Fort Lauderdale, Fla.
Viatical purchases life insurance policies for cash from seniors and the terminally ill--including those with HIV. The program allows those people to receive early benefits from the value of their policies.
The first flight of ads is appearing in regional and national publications geared to the gay community, using Louganis and the headline: "Unfortu-nately, HIV is also a financial disease."
Another series of ads targeting seniors will follow.
"Viatical . . . provides a unique humanitarian service--allowing the sick and elderly to tend to their financial health by tapping into the value of their life insurance policy," said G&L Group founder and president Jim Lobel. --Jim Osterman